English
Deutsch
Français
Italiano
Русский
Polski
Español
Türkçe

COLOUR COLLECTION

Feel like a Splash of Colour – add Lifestyle!

Want to revamp your image? Turn the kitchen into your personal stage?
The props are there for the taking. Trendy pans and pots add a touch of glamour. A splash of colour will satisfy your appetite for new sensations!

The DuPont™ Teflon® Colour Collection: a feast for the eye.
The themes of the new collection start out with three different colour schemes, targeting different customer segments:

Hot Chilli
for trendsetters hungry for the latest thrill

Lavender Blue
for traditionalists with a taste for the exceptional

Champagne Gold
for gourmets who crave the elegance of a perfect dinner

DuPont™ Teflon® Colour Collection means:
• Eye-catching colours at POS
• New sales opportunities amongst key target groups
• The positioning of your company as a trend-setter




Gain yourself a competitive edge and speak with us soon!



The Result of the Market Survey*
Evaluation of the survey showed that customers were immediately attracted to the coloured pans. Acceptance among customers is high if the price is right and the coating is branded for quality.Spectacular colours received more positive ratings by the younger and more adventurous target groups. Conservative customers tended to go for familiar hues. One thing is worth noting though: Conservative customers can become quite daring, when an appealing presentation puts their minds into a shopping mood!

However, the final purchase decision, will depend on the quality of the product. The brand image plays a significant role in this process:

Which cookware segment is most likely to be accepted in a coloured version?
Customers and salespersons imagine coloured coatings being launched mainly in the branded mid-price range. This is where they would expect dynamics and innovations coupled with solid pan quality, durability and food safety of the
coloured coating.

* The market survey was conducted in May 2011 by the market research company Objective Consumer Research and Consulting GmbH (Frankfurt, Germany) on behalf of DuPont. Two target groups participated in the survey: Consumers aged 25 to 55, who were planning the purchase of a pan (50% of them young and open-minded, 50 % of them more conservative and traditionalist). Cookware sales staff with a professional track record in specialist shops, convenience stores and department stores.


Hot Chilli 


Hip, young, and keen on what’s new: New York meets Mumbai in Kingston-upon-Thames. Vibrantly alive, red, and hot!

This is what market researchers say about Hot Chilli:

The colour is an eye-catcher. It polarizes opinions; it has funappeal and will stand out in any type of display. Young and adventurous spirits love it. Others might turn up their noses, but one thing is for certain: Hot Chilli leaves no one cold.

“I think the colour is attractive, warm, invigorating. It is an eyecatcher. I can see this colour inside a pitch black pan. The contrast would be spectacular.” (Consumer)

“This colour will appeal to younger customers, but it would be important to communicate that the coating is Teflon®.” (Dealer)


Lavender Blue


Tuscany or Provence: sensual delights, discovering the joy of slowing down. Lavender Blue brings back memories of Mediterranean holidays, pine groves, aromatic spices, sunny days and the art of living.

This is what market researchers found out about Lavender Blue:

Experienced salespersons like this colour. It is unusual enough to stand out in the crowd, while its familiarity stimulates the decision to buy. Some consumers even associate the colour with Teflon®.

“I would buy that one. I like the blue colour. Its dark shade is just like the pans I know.” (Consumer)

“I think I could sell this one quite easily.“ (Dealer)


Champagne Gold


Fine champagne sparkling in a glass is the perfect companion when cooking with your gourmet friends. The act of cooking becomes a celebration of style and taste. Vintage equipment enhances the experience. A little luxury is just part of the game.

This is what market researchers say about Champagne Gold:

This colour is classy. It combines luxury with understatement. Customers associate its high-quality looks with natural elegance. They can easily imagine that the food will look great in this pan and that the colour will enhance their own kitchen design.

“Oh yes, I can image fish, roast potatoes or an exotic curry dish in this pan.” (Consumer)

“This is bound to be a real eye-catcher for many customers.” (Dealer)


The colours of the DuPont™ Teflon® Colour Collection will be available as Teflon® Select nonstick coating system as of 2012.

The DuPont oval logo, DuPont™, The miracles of science™ and Teflon® are registered trademarks or trademarks of E.I du Pont de Nemours and Company or its affiliates. Copyright © 2011 E.I du Pont de Nemours and Company. All rights reserved.