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PRINT DESIGNS

Originality to boost your Sales – create Emotions!

The cooking hype shows no signs of slowing down. Cooking is becoming a social activity to be shared with friends. Cookware products are evolving into lifestyle accessories, making the kitchen a perfect setting for re-defining yourself again and again.

DuPont™ Teflon® Print Designs can turn cookware into ambassadors of your brand, of a pleasant memory, a loving note, or a suggestion for use. Read on to find out how this works.

The secret is a special printing technology

Teflon® nonstick coating systems need no longer be monochrome. Thanks to a specialized technology, permanent decors can be applied to the interior of the pan. Even sophisticated design ideas can be catered for – from usage icons and text messages, to large patterns or subtle symbols.

 

DuPont™ Teflon® Print Designs means:
• The opportunity for differentiation from the competition
• An increase in revenues through sales of pan sets
• The chance to commemorate major events with special campaigns
• Long-term brand presence in consumers‘ kitchens



Gain yourself a competitive edge and speak with us soon!



Designer Pans stimulate Purchases!
According to our market survey*, pan purchases tend to be pre-planned. Rational criteria such as functionality, size, coating, weight, brand, price, quality and functional extras form the basis of all planned pan purchases.

The good news is:
customers are happy to be tempted by designer objects, if price and quality are right.

So why not turn pan shopping into a fun event? More than 50 % of all pan purchases are made spontaneously, so a witty message or an added emotional value can make the difference.

With Teflon® Print Designs customers know they are buying quality, durability and a breath of fresh air for their kitchen.

* The study was conducted in May 2011 by the market research company Objective Consumer Research and Consulting GmbH (Frankfurt, Germany) on behalf of DuPont. Two target groups participated in the survey: Consumers aged 25 to 55, who were planning to purchase a pan (50 % of them young and open-minded, 50 % of them more conservative and traditionalist). Cookware sales staff with a professional track record in specialist shops, convenience stores and department stores.


Enjoy the additional Sales Volume
Pans featuring Teflon® Print Designs are a world premiere in the market for kitchen accessories. They will enhance your standard product range, they are ideal for special promotions, and they will make wonderful giveaways for customers or employees. In whatever format: these pans are both an eye-catcher and a sales booster.

Usage Icons: a value-adding Extra 
Satisfy your customers’ desire for something special and different by designing pans with your built-in usage recommendation:

Take two ... or more!


Why not offer sets of pans featuring two different usage icons, e.g. “fish” & “meat“?
Let sets for lovers have the and icons, or earmark pans as “He” and “She”.
Emoticons allow the pan to reflect the mood of the moment: :-) :-(.


Customize Pans with a Sign or a Logo

 

Branding and Events

Your company logo stands for the pan’s origin and quality. Printed on its bottom it offers long-term visibility.

Special editions can commemorate unforgettable moments such as an anniversary or an event.

A pan with a witty publicity slogan will make your name a daily companion in the kitchen.


Gift specials

Remind dieters of their plans: ”Fat-free zone“.

Icons for children will lay the foundation for the next generation of hobby chefs.

Musicians or card-players will love a pan that reminds them of their passion: ♣ ♦ ♥ ♠

DuPont™ Teflon® Print Designs will be available as Teflon® Select and Teflon® Platinum Plus nonstick coating systems as of 2012.

The DuPont oval logo, DuPont™, The miracles of science™ and Teflon® are registered trademarks or trademarks of E.I du Pont de Nemours and Company or its affiliates. Copyright © 2011 E.I du Pont de Nemours and Company. All rights reserved.